Educational content is just like food in more ways than you can imagine.
1. Both are enjoyable
You must have consumed McDonalds fries and felt gratified. Watching a fresh educational video about a topic of your interest is equally gratifying.
2. People like variety
McDonalds is great, but it is in no way a replacement of all types of restaurants and variety of food available to us. We will always crave for Chinese, French and Mexican food. We will also desire different types of specialty restaurants.
3. Local is an important factor.
If I’m in Punjab, Punjabi food will be a good choice. If I’m in Bangalore, I’d prefer idlis.
Every place has a popular educational institute which speaks their language. Things are explained better using a local context. People can understand better from a local trainer than from a foreigner.
4. It’s good when it’s fresh and out of the oven.
As an Indian kid, I demanded freshly backed Rotis at home. No one would prefer a dish that was cooked 4-5 days ago. The content produced now will have a modern context and hence learners can relate them better.
5. Cooks and Instructors are important.
Cooks are available in all types. There are part-timers who cook at the restaurant in day-time and cook for clients in the evening. There are cooks who keep learning new ways to cook food. There are teachers who keep participating in teacher-training. You want to consume from someone who’s good at making it!
6. It’s good when it’s personalized.
I don’t like too much salt in my food. My roomie likes it. My family members like it when spicy while I like it less spicy. Content can be personalized to serve needs of individuals. Educational content is best when personalized to a target audience.
7. It’s better when served on time.
It feels hungry while coming back from Gym. If the breakfast is not yet ready, It feels odd. You like lunch on time and mostly dinner on time. The educational content has to be served on time. Most study material becomes a low priority after exams. Hard topics can be learned early in the morning.